Overview
Clarify Customer Relationship Agents and Lev8 are both AI-powered sales tools, but they serve different core functions. Clarify focuses on automating CRM tasks like pipeline management, data hygiene, and follow-ups within its own CRM ecosystem. Lev8 is a lead generation and outbound automation platform that finds, enriches, and reaches out to prospects using live web data.
Feature Comparison
| Feature | Clarify Customer Relationship Agents | Lev8 |
|---|---|---|
| Primary Function | CRM automation (pipeline, data hygiene, call coaching) | Lead generation and outbound automation |
| Target Users | Sales teams, startups, VCs | GTM teams, SDRs, marketers |
| Data Sources | Internal CRM data + connected tools (Gmail, Slack, MCP) | 50+ external providers, 1B+ contacts, live web signals |
| Automation Triggers | Schedule or event-driven (new deal, email, meeting) | User-defined plays (search, enrich, outreach) |
| Lead Enrichment | Basic (via connected tools) | Waterfall enrichment with 3-layer verification |
| Outreach | Drafts follow-ups, sends intro emails (Gmail/Slack) | Multi-channel (email, LinkedIn) with personalization |
| Intent Monitoring | No (reacts to CRM events) | Yes (hiring spikes, funding, tech stack changes) |
| Permissions | Granular per-agent (read, write, reach, learn) | Not detailed |
| Integrations | Clarify CRM, Gmail, Calendar, Slack, MCP | 1,000+ apps, zero-setup |
| Ease of Setup | One-click templates or plain language | Pick a play and run |
Pricing
Clarify: Offers a free trial. Specific pricing is not publicly disclosed but is likely subscription-based per user or per agent, targeting startups and VCs.
Lev8: Pricing is not publicly listed. It likely follows a usage-based or subscription model for lead generation and outbound automation.
Pros and Cons
Clarify Customer Relationship Agents
Pros:
- Deep CRM automation reduces manual work.
- Granular per-agent permissions for safe delegation.
- Easy setup with templates or natural language.
- Flexible autonomy or approval mode.
- Integrates with common sales tools.
Cons:
- Limited to Clarify CRM ecosystem.
- No built-in intent monitoring or live web search.
- Basic enrichment capabilities.
- Pricing may be unclear.
Lev8
Pros:
- Massive external data coverage (50+ providers, 1B+ contacts).
- Live web search ensures up-to-date info.
- Advanced enrichment with 3-layer verification.
- Proactive intent signals.
- Multi-channel outreach with personalization.
Cons:
- Primarily lead generation, not CRM management.
- May require more manual setup for CRM workflows.
- Permissions granularity not detailed.
- Pricing may be higher for extensive use.
Verdict
Choose Clarify if your primary need is automating CRM busywork and you already use or plan to use Clarify CRM. Choose Lev8 if you need a powerful lead generation and outbound engine that finds and enriches prospects from the live web. Both can complement each other: Lev8 for prospecting, Clarify for CRM management.