Overview
Emma: AI Food Scanner (formerly Sugar Free) is an AI-powered mobile app that helps users understand food labels and barcodes from any country. It decodes ingredients, identifies hidden sugars, risky additives, allergens, and provides a health score. The app is available for iPhone and has evolved from a simple sugar detector to a global food intelligence tool.
Then Travel is a web-based tool that provides safety scores for London areas based on public police data. Users can enter an address, postcode, or hotel name to see crime trends and compare neighborhoods. It also offers a Chrome extension that enriches Airbnb and Booking.com search results with safety scores.
Both products use AI and data to simplify decision-making, but they serve entirely different purposes: one for food health, the other for travel safety.
Feature Comparison
| Feature | Emma: AI Food Scanner | Then Travel |
|---|---|---|
| Core Function | Scans food labels and barcodes to decode ingredients and provide health scores | Checks safety of London areas using crime data |
| Platform | iPhone app (iOS 18.0+) | Web and Chrome extension |
| Data Source | AI vision and global food database | Public police data (recorded crime) |
| Geographic Coverage | Global | London, UK (704 wards) |
| User Interface | Mobile app with scan and breakdown | Website with map and compare tool |
| Pricing | Freemium with Pro subscription | Free |
| Target Audience | Health-conscious consumers | Travelers to London |
Pricing
Emma: AI Food Scanner offers a free version with basic scanning. The Pro subscription unlocks advanced features like detailed ingredient breakdowns and expanded checks. Pricing is $34.99 per year or $4.99 per week.
Then Travel is completely free to use. There is no mention of premium tiers or subscription fees on the website.
Pros and Cons
Emma: AI Food Scanner
Pros:
- Global food recognition with multi-language support
- Comprehensive ingredient checks (hidden sugars, additives, allergens, E-numbers)
- Clear health scores and simple explanations
- Trusted by thousands of users
Cons:
- Only available on iPhone (iOS 18.0+)
- AI may make mistakes; not medical advice
- Subscription cost may be a barrier for some
Then Travel
Pros:
- Free to use
- Uses official police data updated nightly
- Provides a clear safety score for any London address
- Chrome extension enhances Airbnb/Booking.com searches
Cons:
- Limited to London only
- Safety scores are indicative, not a guarantee
- No mobile app or offline access
Verdict
Emma: AI Food Scanner is the go-to for health-conscious individuals who want to decode food labels globally, offering deep ingredient analysis and a user-friendly mobile experience. Then Travel is a niche tool for travelers to London, providing valuable safety insights based on official crime data, but it lacks the breadth and polish of Emma. Choose Emma for daily health decisions, and Then Travel for specific travel safety checks.