Overview
Goals from Loops is a feature within the Loops email platform that lets SaaS teams measure whether a campaign actually drove the outcome they care about. Users pick a conversion target, choose who should be measured, set an attribution window, and see conversions, enrollments, and impressions directly inside Loops. It's built for product and growth teams who want to move beyond open rates and click-throughs to real business results like upgrades and churn reduction.
NomNak is a social restaurant discovery app that helps you find places to eat through people you trust. Instead of relying on anonymous reviews from Yelp or Google, NomNak shows you where your friends actually eat. You can save spots to try, share food photos, and build a Food Passport of everywhere you've been. It's designed for food enthusiasts who value authentic recommendations from their social circle.
Feature Comparison
| Feature | Goals from Loops | NomNak |
|---|---|---|
| Primary Function | Email marketing with goal tracking | Social restaurant discovery |
| Target Audience | SaaS companies, growth teams | Food lovers, travelers |
| Core Feature | Track campaigns to conversions (upgrades, churn) | See where friends eat, save spots, food passport |
| User Interface | Web dashboard | Mobile app |
| Integration | API, events, contact properties | None |
| Attribution | Set windows, measure per campaign | Not applicable |
| Social Element | Not social | Core: friend-based recommendations |
| Platform | Web (SaaS) | iOS (Android in development) |
Pricing
Goals from Loops is part of the Loops platform, which offers a free tier to start (no credit card required). Paid plans are available for higher email volumes and advanced features. Exact pricing can be found on the Loops pricing page.
NomNak is completely free to download and free to use. There are no pricing tiers or subscription fees mentioned.
Pros and Cons
Goals from Loops
Pros:
- Tracks actual campaign-driven outcomes (conversions, not just opens)
- Developer-friendly API and event-based architecture
- Built-in lifecycle workflows and segmentation
Cons:
- Limited to email marketing; not a general analytics tool
- Requires technical setup for event tracking
NomNak
Pros:
- Unique social trust model for restaurant discovery
- Simple, intuitive mobile experience
- Food passport feature gamifies dining history
Cons:
- Only available on iOS currently
- Limited to restaurant discovery; no broader utility
Verdict
Goals from Loops is ideal for SaaS teams wanting to tie email campaigns to revenue metrics, while NomNak is perfect for food lovers seeking authentic recommendations from friends. Choose Loops for data-driven marketing and NomNak for social dining exploration.

