Then Travel vs Step: Detailed Comparison

Overview

Then Travel and Step are two distinct platforms catering to very different audiences. Then Travel is a travel safety intelligence tool focused exclusively on London, providing safety scores and crime data for neighbourhoods. Step, on the other hand, is a comprehensive ESG (Environmental, Social, Governance) platform offering resources, training, and coaching for sustainability professionals and organizations.

While both aim to empower users with information, their domains are worlds apart: one helps you decide where to stay in London, the other helps you drive sustainability initiatives. This comparison will break down their features, pricing, and pros and cons to help you determine which—if either—fits your needs.

Feature Comparison

Then Travel: Key Features

Then Travel is designed for the moment after you've found accommodation and want to know if the area is safe. It uses public police data to assign safety scores to 704 London wards, updated nightly. You can search by postcode, address, hotel name, or area, and see incident counts, weighted categories, and trends. The Chrome extension enriches search results on Airbnb and Booking.com with safety scores, making it easy to integrate into your booking workflow. There's also a compare tool to evaluate two areas side by side.

Step: Key Features

Step is a one-stop shop for ESG knowledge and implementation. It offers a free tier with ESG templates, GRI-aligned guides, checklists, bi-monthly webinars, expert interviews, and a curated marketplace of sustainability software. Premium services include individual training modules, tailored training, a 6-module flagship program, and 1:1 coaching. The platform also fosters community through collaborations, a carpool initiative, recruitment opportunities, and a podcast. Additionally, Step showcases global reforestation impact, planting trees in Indonesia and Madagascar.

Pricing

Then Travel is completely free. All safety scores, reports, and the Chrome extension are available at no cost. There is no premium tier or hidden fees.

Step operates on a freemium model. The free tier includes access to digital content, webinars, interviews, and a 10-minute onboarding call. Premium services—such as ESG training modules, 1:1 coaching, and the flagship program—are paid, though specific pricing is not publicly listed on the website. You'll need to contact Step for a quote.

Pros and Cons

Then Travel

Pros:

• Free and accessible for all users
• Uses real-time public police data updated nightly
• Chrome extension integrates seamlessly with booking platforms
• Simple, focused tool for quick safety assessments

Cons:

• Limited to London only
• No mobile app or offline access mentioned
• Relies solely on recorded crime data, which may not reflect actual safety

Step

Pros:

• Comprehensive ESG resources for all levels
• Free tier provides substantial value
• Offers personalized coaching and training
• Strong community and collaboration opportunities

Cons:

• Pricing for premium services is not transparent
• May be overwhelming for beginners due to breadth of content
• No specific focus on travel or safety

Verdict

Then Travel and Step are not competitors; they serve entirely different purposes. Then Travel is a free, focused tool for assessing safety in London, ideal for travellers who want quick, data-driven insights before booking accommodation. Step is a broad ESG platform for sustainability professionals and organizations, offering both free and paid resources to drive environmental and social impact.

Choose Then Travel if you need to evaluate the safety of a London neighbourhood. Choose Step if you're looking to implement ESG strategies, access training, and join a community of sustainability practitioners. Your decision should be based entirely on your immediate needs—travel safety or sustainability transformation.