What is CHILI GraFx?

CHILI GraFx is a Creative Automation platform built for high-volume visual content production. It brings together designers, marketers, and brand managers in a single environment where smart templates, AI-powered tools, and API-first connectivity replace manual, repetitive design work. The platform enables teams to produce thousands of on-brand, personalized graphics—from web ads to product labels—without compromising quality or speed.

Who it's for

• Retailers – Reach customers with highly targeted, data-driven content across all channels, from in-store signage to digital campaigns.
• Brands – Deliver compelling, on-brand messaging at volume while maintaining strong brand governance across every output.
• Agencies – Give creative talent the technology they need to stand out for clients, scaling production without sacrificing originality.

Key features

Smart Templates

At the core of CHILI GraFx, Smart Templates are graphical documents where certain elements—like text, images, or colors—can be modified while other parts remain locked for brand consistency. This enables rapid adaptation of graphics for different channels, audiences, and campaigns, online or in-store.

API-first connectivity

CHILI GraFx is built with an API-first approach that ends creative silos. It integrates seamlessly with external systems such as DAM, PIM, CRM, and ERP, as well as font managers and style set managers. This allows teams to connect data sources directly to the platform and automate data-driven design.

GraFx Labs AI innovations

GraFx Labs explores the future of AI-powered creative automation, introducing innovations that balance brand compliance with generative AI. These tools help teams produce smarter, faster design workflows while keeping control over brand guidelines.

Bynder Connector

The Bynder Connector for CHILI GraFx enables automated content production using approved assets directly from your DAM. This integration streamlines the flow from asset management to final output, reducing manual steps and errors.

What stands out

"CHILI GraFx brings all stakeholders in creative production together in one place, ending silos and making it simple to deliver any volume of stunning, on-brand, personalized output."

This quote captures the platform's core differentiator: it doesn't just automate design—it unifies the entire production ecosystem. By connecting people, data, and tools through a single API-first platform, CHILI GraFx eliminates the fragmentation that typically slows down large-scale content creation. The result is a system where brand consistency and creative flexibility coexist, enabling teams to scale without chaos.

Worth checking out if…

You manage high-volume visual content for retail, brand, or agency operations and need to scale creative output without sacrificing brand control. CHILI GraFx is especially valuable if you're already using DAM, PIM, or CRM systems and want to automate data-driven design workflows. It's also a strong fit for teams exploring AI-powered creative automation while keeping compliance and governance in check.