What is Clipto?

Clipto is a fully local media search tool that turns terabytes of video, audio, meetings, and files into instantly searchable memories — without uploading anything to the cloud. Think of it like Google Photos, but running entirely on your own machine. It automatically tags people, dialogue, actions, and scenes, so you can find any moment buried in your media just by describing it in plain English. On a MacBook Pro M5, Clipto indexed 2TB of videos in just 24 hours.

Who it's for

• Video editors and filmmakers — who need to instantly locate specific takes, dialogue, or scenes across massive project archives without manual logging.
• Photographers and content creators — who shoot high volumes of footage daily and want to stop digging through hard drives to find one specific moment.
• Marketing professionals and agency owners — who manage scattered campaign footage across multiple drives and need fast, searchable access without cloud uploads.

Key features

Natural language search

Search for any moment in plain English. Instead of scrubbing through timelines or guessing file names, just type what you're looking for — like "a handshake" or "a city at night" — and Clipto jumps straight to the exact timecode.

Automatic people, dialogue, and scene tagging

Clipto automatically identifies and tags everyone who appears in your media, every spoken word, and the scenes themselves. You can search by name, by what was said, or by environments like "a person in white" and find the moment instantly.

Unified knowledge across your storage

Your files stay where they are — on Dropbox, Google Drive, NAS, or local folders. Clipto understands them across all your storage without requiring you to move or reorganize anything.

Private by design, works offline

All processing runs locally on your device. Nothing is uploaded or stored in the cloud, and Clipto works perfectly even without an internet connection — ideal for travel, field work, or working on the go.

What stands out

"It turned my messy archive into a searchable library."

That quote from a restaurant photographer captures Clipto's core edge: it eliminates the painful, time-consuming work of manual organization. Instead of watching hours of footage to label speakers and mark key moments, Clipto gets you 80% organized instantly through automatic tagging. From there, you just search and refine instead of starting from zero.

Worth checking out if…

You work with large volumes of video, audio, or media files and want to stop wasting hours scrubbing through timelines or manually organizing folders. If you value privacy and need a tool that works offline without uploading anything to the cloud, Clipto is built for your workflow. It's optimized for M1+ Macs with 24GB+ memory running macOS 15+.