What is Firecoach AI?

Firecoach AI is a sales coaching platform that clones your personal sales methodology into AI-powered roleplay bots, scorecards, and daily coaching tools. Instead of generic training modules or recording calls after they happen, Firecoach AI lets you build custom AI sales bots trained on your specific playbook. Reps practice with these bots, receive scored feedback against your standards, and you get real-time visibility into who’s improving — before the close rate tells you something went wrong.

Who it's for

• Sales leaders who want to scale their personal coaching without hiring more managers or burning their calendar on deal reviews.
• Founders who built a playbook but watch reps wing it six weeks later because training never stuck.
• Revenue operations teams who need objective, repeatable coaching data — not gut feelings — to know which reps are ready and which need intervention.

Key features

AI voice roleplay with your buyer

Reps practice cold calls, discovery, objections, and demos against AI buyers that push back like real prospects. You pick the scenario — from 100+ pre-built options or a custom one you design — and the bot responds in real time, just like a live conversation.

Scored coaching reports tied to your method

After every practice call, Firecoach AI generates an instant coaching report scored to your bar — not a generic rubric. Each report breaks down performance by category (opening, discovery, objections, close) and includes specific, actionable feedback like “Push harder on budget before you close — the buyer left room on pricing.”

Team leaderboard and streak tracking

See who’s improving before pipeline suffers. The leaderboard shows each rep’s score, streak length, and the specific drill they ran. Scores are based on your method, so you know exactly who’s internalizing your playbook and who needs more reps.