What is Hatable?

Hatable is an AI Agent built with a single, brutally honest directive: choose violence. It browses your website, parses your copy, and generates a roast so savage you might actually reconsider your entire business strategy. This isn't a polite CRO audit or a gentle suggestion—it's a reality check. Drop your link, get destroyed, and don't say you weren't warned.

Who it's for

• Founders who need a wake-up call about their landing page's confusing messaging
• Marketers tired of friends and colleagues being too nice to give honest feedback
• Product builders who want a brutally unfiltered second opinion before launch

Key features

AI-powered site analysis

Hatable scans your entire website, parsing every line of copy and design element. It doesn't just skim—it digs deep to find the weak spots your team has been avoiding.

Brutal roast generation

The AI crafts a personalized, aggressive critique that highlights exactly what's wrong with your page. Expect no sugar-coating, just raw, actionable (if painful) feedback.

Chrome extension integration

Install the Hatable Chrome extension to roast any site you visit. One click, and the AI delivers its verdict directly in your browser.

Instant feedback loop

No waiting for reports or meetings. Drop your URL, and within moments, Hatable serves up its analysis. The speed matches the intensity of the critique.

What stands out

"This isn't a CRO audit. It's a reality check."

Hatable flips the script on traditional feedback tools. Where others offer gentle suggestions and A/B testing recommendations, Hatable delivers emotional impact designed to force change. The product's entire identity is built around being the friend who tells you the truth, even when it hurts. It's not trying to be helpful in a polite way—it's trying to be helpful in a way that actually makes you act.

Worth checking out if…

You're tired of polite feedback that doesn't push you to improve. If your landing page has been through five rounds of "looks great!" from colleagues and you suspect something is off, Hatable will confirm your suspicions—loudly and unapologetically. It's also perfect for teams stuck in design-by-committee paralysis who need a decisive, unfiltered perspective to break the cycle.