What is IG DM?

IG DM is a Chrome extension designed to automate and scale direct messaging on Instagram. It replaces the tedious process of sending individual DMs with a bulk messaging system that targets specific audiences — such as a user's followers, following list, post likers, post commenters, or any custom list of usernames. The extension also includes an auto-reply feature that triggers messages when you gain a new follower or receive a new like, making it a practical tool for consistent outreach without manual effort.

Who it's for

• Instagram marketers who need to reach potential customers at scale through targeted DM campaigns.
• Small business owners looking to engage their audience automatically after new follows or likes.
• Growth operators focused on expanding their Instagram network by sending bulk messages to competitor followers or engaged users.

Key features

Bulk DM sender

Send direct messages to an entire list of followers, followings, commenters, or likers in one go. You simply choose the target group, enter a username or post link, set your message, and start the bot — a progress indicator shows you how many messages have been sent.

Custom user targeting

If you have a specific list of Instagram usernames, you can paste them in (separated by commas) and send bulk DMs to only those accounts. This is useful for re-engaging past customers or reaching curated prospects.

Auto-reply to new followers and likers

The DM Bot Setup lets you monitor your account and automatically send a personalized message whenever someone new follows you or likes your post. You can even set random text variations to keep replies from feeling robotic.

Mobile web interface

The extension provides a full Instagram mobile web experience directly in your browser, including the ability to view feeds, share photos, and send private messages — all from your desktop toolbar.

What stands out

"Send bulk DMs to a user's entire audience or auto-reply to new followers — all without leaving your browser."

What makes IG DM different is its combination of bulk outreach and real-time automation in a single lightweight extension. You don't need separate tools for mass messaging and auto-replies; both are built into one interface. The ability to target not just followers but also commenters and likers on specific posts gives you surgical precision for engagement campaigns, while the auto-reply feature ensures you never miss a chance to connect with new followers.

Worth checking out if…

You manage an Instagram presence and want to automate repetitive DM tasks — whether that's sending welcome messages to new followers, reaching out to users who engage with your content, or running targeted outreach to competitor audiences. IG DM is especially useful if you prefer a browser-based solution that doesn't require switching between apps or learning complex automation tools.