What is Mira?

Mira is an AI-powered qualitative research platform that goes far beyond simple interview transcription. It acts as a full AI researcher—planning studies, recruiting participants from a global panel of over 100 million people across 120 countries, and running adaptive, emotion-aware interviews. Unlike tools that stop at capturing what people say, Mira uses real-time facial coding, voice emotion AI, and webcam eye tracking to understand how participants feel. It then extracts themes, generates insights, and produces complete research reports automatically. Backed by 17 patents and trusted by Unilever, Nestlé, and over 150 global brands, Mira delivers structured insights in as little as 48 hours.

Who it's for

• Product teams needing fast, reliable consumer feedback on concepts, prototypes, or campaigns without waiting weeks for traditional research.
• Market researchers who want to uncover emotional nuance and behavioral signals that standard surveys and rigid interviews systematically miss.
• Brand strategists looking for scalable, consistent qualitative data across 70+ languages to inform global positioning and messaging.

Key features

Emotion Detection

Mira analyzes facial expressions and voice tone in real time, flagging emotional peaks, drops, and contradictions automatically. This captures the gap between what participants say and what they actually feel—a layer of insight traditional research often overlooks.

Adaptive Probing

The AI moderator adjusts its questions dynamically based on what it hears and detects. If a participant shows strong emotion or an unexpected reaction, Mira probes deeper in that direction, ensuring no critical insight is left unexplored.

Instant Synthesis

Summaries, highlight clips, and theme analysis are ready the moment a session ends. There is no need for hours of manual video review—Mira structures findings into actionable reports within 48 hours.

Global Panel Recruitment

Mira includes built-in access to a verified panel of over 100 million participants across 120 countries, making it easy to recruit the right audience for any study without juggling third-party vendors.

What stands out

"Mira captures what participants feel, not just what they say."

This is the core differentiator. While many AI tools transcribe and summarize interviews, Mira adds a layer of emotional intelligence—reading facial expressions, voice tone, and eye movement in real time. It turns subtle, often missed signals into quantifiable data points like engagement scores and dominant emotions. For brands that need to understand not just what consumers think, but how they truly react, this emotional layer is a game-changer.

Worth checking out if…

You need to run qualitative research at scale without sacrificing depth. If your team is tired of rigid scripts, missed emotional cues, and three-week turnaround times, Mira offers a faster, more insightful alternative. It is especially valuable for global brands or agencies that require consistent moderation across languages and cultures, and for anyone who believes that what people feel matters as much as what they say.