mxverify

What is mxverify?

mxverify is a free backlink checker that answers a question most link buyers only ask after they've paid: what is a link from this site actually worth? Enter any website and it returns a BV score — backlink value — the dollar figure for what one new followed link from that site is worth in ranking benefit. Not what a publication charges for it. The score comes from the same model bklink uses to value every link in an audit, worked out by BV 2.8.

The distinction matters. Sellers set prices; mxverify measures value. The two numbers are rarely the same, and the BV score is the one to set beside a quote before money changes hands. mxverify sells no links, and no site pays to be listed or valued. Reports are public, and there's no sign-up.

Who it's for

• Link buyers weighing a quote — check what a placement is worth before agreeing to the asking price.
• SEO consultants and auditors — put a defensible dollar figure on link opportunities for clients.
• Publishers and site owners — see how their own site is valued and what kinds of links it can pass on.

Key features

BV score for any website

Every checked site gets a dollar value for one new followed link, plus a breakdown of what each link type it offers — graded A to D — would be worth. The score reflects ranking benefit, not cost.

Site Strength, 0 to 100

Half a site's link authority rating and half its organic search traffic on a log scale. Strength sets the ceiling: a followed editorial link is worth up to $2,265 at strength 100, roughly halving for every 16 points below that.

Link type weighting

Editorial links keep the full ceiling, guest and sponsored links half, neutralised links a tenth, network links a twentieth. A nofollow link counts as neutralised. The distinctions follow the lines Google's link guidance draws.

The site behind the score

Link counts to the site, nofollow share, average spam score, IP and subnet spread, link placement, plus the site's outbound linking, traffic, server, network and age — each with its source and date.

What stands out

The price is what the seller asks. BV is what the link is worth.

That one line is the whole product. A strong domain can carry a high ceiling, but the kind of link you can realistically get there decides how much of it survives — google.com tops out near $1,829 for an editorial mention, yet the links a business can actually obtain there score $183. mxverify makes that gap visible before you commit.

Worth checking out if…

You're about to pay for a guest post or link placement and want a second opinion on the number. Or if you simply want to know what a link from a given site is worth in ranking terms, stated in dollars rather than adjectives.