Open Analytics

What is Open Analytics?

Open Analytics is an open-source, privacy-first web analytics platform designed as a modern alternative to Google Analytics. It replaces the complexity of traditional analytics with a single, lightweight, cookieless script that tracks real-time visitors, funnels, and revenue. Built for both human teams and AI agents, it includes an MCP server that lets you connect your analytics data directly to AI tools. Because it collects no personal data and requires no consent banner, it's GDPR-friendly out of the box—and you can self-host the entire platform if you prefer full control.

Who it's for

• Privacy-conscious site owners — anyone who wants meaningful analytics without cookie banners, personal data collection, or cross-site tracking.
• AI-forward teams — developers and product managers who want to query their analytics in plain English or connect metrics to AI agents via MCP.
• Revenue-focused marketers — growth teams that need to trace every euro back to the specific campaign, page, or post that earned it.

Key features

Real-time visitor tracking

Watch visitors arrive the moment they do, with a live globe pinning each one to their country. No refreshing, no delay—just a constant stream of activity across pages, sources, and revenue, all on one screen.

Revenue attribution

Connect your Stripe account and follow the money back to the exact campaign, page, or post that generated it. You'll see which marketing efforts actually pay off, not just which ones drive traffic.

AI chat and MCP server

Ask your analytics a question in plain English and get a number back, not a report. The built-in MCP server lets your AI agents pull the same data directly, making Open Analytics as useful for machines as it is for humans.

Funnels, web vitals, and custom events

Save the steps that matter and see where visitors drop off, measured by visitor or session. Real-user metrics like LCP, INP, and CLS are split by device, and you can send any custom event—signups, plays, exports—and read them back broken down by value.

What stands out

Privacy is the default, not a setting.

That's the core philosophy here. Open Analytics collects nothing personal, so there's no consent banner, no cookie wall, and no profile following anyone between sites or days. Yet it doesn't sacrifice depth: funnels, revenue attribution, visitor journeys, and campaign tracking are all included at no extra cost. The combination of open-source transparency, cookieless design, and native AI connectivity makes it a genuinely different take on analytics—one where the user's privacy and the marketer's need for insight aren't in conflict.

Worth checking out if…

You're tired of cookie banners and data overload, or you want analytics that your AI tools can actually use. If you're comparing privacy-first alternatives to Google Analytics and want something self-hostable with real revenue tracking, Open Analytics is a strong candidate. It's also a great fit if you want to import your history from Plausible or Google Analytics and keep your team in the loop with public dashboards and role-based access—all without per-seat pricing.