What is Siteline?

Siteline is an analytics platform designed specifically to track how AI agents, chatbots, and bots interact with your website. While traditional analytics tools focus on human visitors, Siteline reads your server data to reveal the invisible layer of AI-driven traffic. It shows you which agents visit your site, what pages they fetch, where they get stuck, and how that activity translates into human referrals. The platform provides actionable insights within minutes of setup, helping you understand and optimize for the growing share of web traffic coming from AI.

Who it's for

• Growth leaders – who need to turn AI agent traffic from a black box into a measurable, optimizable channel for customer acquisition.
• Product and content teams – who want to identify content gaps and technical blockers that prevent AI agents from properly indexing and citing their site.
• SEO and marketing professionals – who track brand visibility across AI platforms like ChatGPT, Perplexity, and Gemini, and want to monitor citations and competitive positioning.

Key features

Agent Analytics

Siteline breaks down traffic by AI platform — OpenAI, Claude, Gemini, Perplexity, Meta AI, and more. You see the number of agents, pages fetched, total agent visits, and most importantly, how many human referrals each platform generates. This lets you measure the direct impact of AI traffic on your business.

Tailored Recommendations

The platform doesn't just show data — it suggests specific content and technical fixes. For example, if a competitor ranks higher for a key search term, Siteline will recommend creating a comparison guide or landing page, complete with evidence of the visibility gap and the effort required.

Visibility Tracking

You can track how your brand ranks and positions across different AI platforms for essential prompts in your category. Instead of guessing which queries matter, Siteline identifies the most relevant ones and monitors your visibility, ranking, and contextual positioning against competitors.

Citation Monitoring

See exactly which AI platforms cite your brand and which pages they reference. The dashboard shows source domains, products cited, and whether your brand is mentioned — giving you a clear picture of your AI-driven brand presence across the web.

What stands out

"Siteline turned AI search from a black box into a measurable channel for us."

Early adopters report dramatic improvements — one growth leader saw AI visibility rise by more than 80% in just a few weeks after acting on Siteline's insights. The platform bridges the gap between raw agent traffic data and concrete business outcomes, showing not just how many bots visit, but how many human customers they bring.

Worth checking out if…

You're a growth leader, product manager, or marketer who suspects AI agents are already visiting your site but can't measure their impact. If you want to move beyond guesswork and start optimizing for the 30% of web traffic that already comes from AI, Siteline gives you the data and recommendations to act. It's especially valuable for companies competing in categories where AI-driven discovery is becoming a primary customer acquisition channel.