What is Starnus?

Starnus is an AI-powered outbound sales platform that automates the entire prospecting and outreach process. It acts like an AI employee for your sales team—you define your ideal customer profile (ICP) with simple prompts, and Starnus finds lookalike prospects, enriches them with business and contact data, generates personalized outreach messages, and tracks replies from start to finish. The platform runs on autopilot, handling lead selection, email and LinkedIn outreach, follow-ups, and reporting, while keeping you in control with approval workflows.

Who it's for

• Founders who need to scale outbound without hiring a full sales team or spending hours on manual prospecting.
• B2B teams looking to automate repetitive outbound tasks like lead research, message personalization, and follow-up sequences.
• Growth-focused sales professionals who want data-driven lead scoring and real-time performance tracking to optimize their outreach strategy.

Key features

ICP analysis in 30 seconds

Starnus reads your website URL and deploys six specialized agents in parallel—site crawler, competitor mapper, proposition extractor, ICP builder, pain point analyser, and signal finder. It extracts your business proposition, builds your ideal customer profile, maps competitors, and surfaces pain points automatically, with no manual setup required.

Autopilot outbound execution

After you approve a week-by-week outbound plan, Starnus executes every step—lead list building, message sending, and follow-ups—across email and LinkedIn. It only asks for your input when needed, then reports back on performance. The platform tracks acceptance rates, open rates, and reply signals, adjusting the next week's plan accordingly.

Scored lead workspace

Every lead is scored by ICP fit (0–100), enriched with contact details like role, company, location, and LinkedIn activity, and tracked across all stages—new, contacted, replied, warm. The workspace displays all leads in a sortable table with status indicators, making it easy to prioritize high-fit prospects.

Unified dashboard and agent workforce

Starnus provides a real-time dashboard showing leads found, emails sent, LinkedIn connections accepted, and emails opened across all campaigns. Behind the scenes, 26 specialized agents handle the full outbound cycle—research, outreach, follow-up, and reporting—working together as one automated workforce.

What stands out

"Starnus builds a week-by-week outbound plan. You review and approve once. It runs every step, reports back, and only asks when it needs you."

This approval-first approach sets Starnus apart from fully autonomous tools. You maintain control over messaging and strategy, while the AI handles execution at 8× faster speed. The platform also delivers 3× better-fit lead selection by scanning hundreds of signals per prospect, not just volume-based filtering. Combined with 30-second ICP analysis and real-time performance tracking, Starnus turns outbound from a manual grind into a scalable, data-driven process.

Worth checking out if…

You're a founder or B2B team tired of slow, inconsistent manual outbound and want a platform that finds better-fit leads, personalizes outreach at scale, and runs follow-ups on autopilot—all while keeping you in the driver's seat. Starnus is especially valuable if you need to generate 200+ leads per week with minimal setup and want clear metrics on what's working.