What is Trophy 1.0?

Trophy 1.0 is a gamification infrastructure platform that lets you ship achievements, streaks, points, and leaderboards into web and mobile apps using flexible APIs. Instead of building gamification logic from scratch, you configure features in a dashboard with no code, automate personalized email and push notifications, and monitor the impact on retention and engagement from a single interface. It’s designed to handle global time zones, cheat prevention, personalization, and scalability out of the box.

Who it's for

• Product teams looking to increase user retention and engagement without diverting engineering resources to build gamification in-house.
• Developers who want clean, battle-tested APIs for tracking user actions and fetching gamification data, with integration that takes days rather than months.
• Growth and marketing managers who need to design, test, and iterate on reward mechanics and lifecycle emails without writing code.

Key features

Achievements

Design flexible achievement campaigns using a no-code logic builder. Reward users when they hit milestones like completing 10 or 100 lessons, and fetch completed achievements via a simple API call to display in your app.

Streaks

Drive consistent usage habits with a streaks API that handles daily, weekly, and streak-freeze logic. Trophy reports that streak features built with its API improve retention by 60%.

Points and Leaderboards

Create points that users actually want to earn, then power leaderboard UI with flexible APIs that foster social competition. Both features are configurable from the dashboard with no coding required.

Lifecycle Emails

Send personalized progress reports, reactivation nudges, and streak reminders using a powerful no-code email editor. Emails are sent automatically from your own domain, so they feel native to your brand.

What stands out

"Gamification is harder than it looks — Trophy handles the hard parts so you don't have to."

Trophy 1.0 solves the six real-world challenges that make in-house gamification painful: time zones, cheat prevention, personalization, experimentation, scalability, and speed of iteration. The platform is already powering gamification experiences for over 1 million users, and its pre-built infrastructure means you can launch in days instead of months.

Worth checking out if…

You want to add gamification to your product but don’t have the team or time to build and maintain a custom system. Trophy 1.0 is especially valuable if you need to support a global user base, prevent cheating, run A/B tests on reward mechanics, or send automated lifecycle emails — all without writing more than a few lines of code.