What is WEIR AI?

WEIR AI is a privacy-first platform designed to help you find, monitor, and protect your public identity online. It automatically detects where your name, image, and content appear across the web — including hidden or unauthorized uses — and gives you tools to control how your likeness is used. Whether you want to remove content, set licensing terms, or file a dispute, WEIR AI puts the power back in your hands. The platform was ranked #1 in Privacy & Security on Product Hunt and #5 Overall, reflecting strong early adoption.

Who it's for

• Content creators and influencers — who need to track where their image and content are being used, and want to earn fair compensation when brands use their likeness with consent.
• Privacy-conscious professionals — who want to monitor unauthorized use of their name and photo across platforms, and take action when their identity is misused.
• Public figures and executives — who face higher exposure risk and need automated detection, dispute resolution tools, and the ability to set clear terms for how their identity can be used.

Key features

Monitor

WEIR AI automatically detects when and where your public identity appears across platforms worldwide. It scans for both obvious and hidden mentions, so you don't have to manually search for unauthorized use of your name or image.

Control

You can set and automate terms for how your likeness can be used, and by whom. This means you define the rules upfront, and the platform helps enforce them without constant manual oversight.

Earn

When brands want to use your public identity with your consent, WEIR AI enables you to earn fair compensation. You license your identity on your own terms, turning visibility into a revenue stream.

Resolve

If you find unauthorized use, the platform provides streamlined dispute resolution tools that are faster and fairer than traditional legal routes. You can file claims directly through WEIR AI.

What stands out

"What's yours stays yours."

This one-liner captures WEIR AI's core philosophy: the platform never tries to take your identity rights. It operates as a mission-based public benefit corporation, accountable to more than profit. The team is led by Gary McCoy, a privacy and security expert who led teams at Meta, Microsoft, and Snowflake, and Dr. Tal Hassner, a pioneering AI scientist in face recognition and deepfake detection. Their combined expertise gives the platform serious credibility in both privacy and AI.

Worth checking out if…

You're tired of discovering your photos or content used without permission, and you want a single platform that monitors, controls, and monetizes your public identity. WEIR AI is especially relevant if you're a creator, public figure, or privacy-minded professional who wants to stop chasing unauthorized use and start setting your own terms.